Copywriting
Look>
It's 2023 and a last minute change means a senior leader needs to deliver a speech ahead of a group celebratory day. The brief? Ted talks type speech, based on personal experiences on the theme of matrix management. Plus a few pretty slides to go with it. With 5 days until the celebration, and the want of competetive edge, we stepped in to create something that people wanted to rock up and listen to...
See>
Time was tight; so we had a 1 hour brief along with the first draft of notes. This meant that we could really get into the head of the leader and what this all meant to them; including a few funny stories from their career along the way! Chatting to them, we knew what they wanted people to leave feeling and also, the types of things the audience would want to know! Then it was time to get drafting...with a few amended versions on the way!
Solve>
It took 3 drafts plus 2 reviews of the visuals we created along the way but… the speech was a real success. With personal appreciations after the event to the leader, people engaged with the speech and it was one of those sent out to anyone who'd missed it!
Fun Factor:
Well, without giving too much away…one of the images involved something similar to 'Mr Men'!
Tools:
- • Discovery
• Copywriting
Partner:
