Brand Engagement
Look>
It's 2023 and as a premium OEM looks to shift it's sales models gradually, they’re keen to engage their own team. The change curve here was looong which commercially was right for them but they recognised they needed to help people on the journey. Coming out from brand changes, with new teams and new roles bringing with them lots of new people from all sorts of backgrounds...they knew they needed to engage their people but wanted us to look at how.
See>
A few critical learnings and milestones helped shape the jouney here but the rest was for us to understand the best way to engage the brand. They had seen other brands overcome challenges with the breadth of the teams engaged so we needed assets we could run for the whole, creating a journey of activities over a series of months. Our assets were simple larning boards, designed to facilitate open dialogue and getting the team to solve their problems and answer their questions...making our jobs easy!
Solve>
The biggest measure of success for this was when we came to run workshops closer to go live with the critical teams; and all teams attended, asked for more workshops and were proactive to understand how to help move things forward.
Fun Factor:
Who doesn't love a few cards, posters, chocolates…plus the added competition across teams!
Tools:
- • Engagement Materials
• Comms Strategy Design & Delivery
• Design and Deliver Training Interventions
Partner:
